About 123Plaza.com ...

"After all my promotional and design efforts — how come, if the Internet is supposed to be such a Great Thing, I have not been able to get the results I expected ...?"

By now you have realized that the success of a commercial web site on the Internet is not achieved just by simply filling your pages with META tags, adding reciprocal links and having your site listed on the major Search Engines or Directories.

Nor it is about the great presentation of your web site, or the Sparkling Graphics and Literature of your products. Of course these and other methods do work to some extent, and are a first step promotional requirement, but some require a tedious constant manual process that may take years before you see any great results.

As an example, if you ever visited any of the top most successful commercial sites on the Internet, you will have to agree that there is nothing extraordinary in them. In fact, by common web design standards, they are quite ordinary web sites!

So how come these few companies are so successful by just providing a never ending list of scanned graphics, a few words and prices? What is their secret?

To facilitate your guess, it is not on their META Tags or on how many Search Engines and Directories they are Listed in, nor do they are constantly submitting reciprocal links requests to other web sites in the Internet. In fact, it is so obvious that almost everyone misses it.

It's about providing rich content and an audience that is measured in single or double digits, not on a fraction of 1%  of the Internet users for a particular area of interest. On this, you may say, that you are already providing such rich content at your web site, but this is not the type of rich content we are talking about. The content you are describing is a fraction, a specialized and minuscule part of what rich content really is.

Rich content as this can only be provided by Alliances, Collaboration, Sharing of Resources and Internet Free Communal Efforts. In other words, you can contribute to it, but it is right out impossible for a single organization or individual to provide it entirely. It can only be provided in conjunction with other web sites, businesses, and users that also have something to gain from such relations. In this way for example, by supplying the tools to effortlessly create and maintain a personalized Web Store to sell your products and Services at their web pages. The owners of these web sites, in turn share with you the unique rich content of their pages regarding related products and services. All this, done automatically by not just a simple Exchange of Links, but by an exchange of complete, "turn-key" services. To name it more appropriately, by a "Reciprocal Services" exchange program.

Now you know why you were not be able to find the "Success" secrets at web pages of these web sites. It is practically invisible. It is hidden in the multitude of web sites and personal web pages linked to their sites as part of their Associates or Referrals Program!, or content provided by the support of many entities. In fact, you could appropriately say that these companies' real web sites are not at their web server. It is made up by the sum of all the associated web sites, that link to them. This "behind the scenes" exchange of services is what makes the magic of "rich content" happen, but special programs are needed to implement the capacity to do this on a web site; as with simple HTML coding, it is not possible, otherwise every commercial web site on the Internet would have this feature.

We at 123Plaza.com have created such a program, and in addition to the features that make it easy to use, we also have expanded its capacity so it will handle multiple Distributors, Retailers and Associates. This, and other marketing tools, are available to you at our web site.